Dr.Nutrition 營養小博士 ｜ 品牌形象＆包裝設計
Brand Identity & Packaging Design
Dr.Nutrition 營養小博士 ｜ 寵物鮮食包裝設計
此作品為犬類營養鮮食品牌的概念包裝設計。
此作品為犬類營養鮮食品牌的概念包裝設計。
品牌初衷源自於針對犬類重症與術後恢復所設計的營養補給鮮食，希望在照顧毛孩健康的同時，也為忙碌的飼主提供更便利的選擇。
整體視覺以淺藍色與白色作為品牌主色，傳達溫柔、安心與專業感。
Logo 以穿著白大褂的小狗作為形象設計，結合醫療感與親和力，塑造兼具可愛與專業的品牌氛圍。
包裝設計上也透過乾淨簡約的版面，提升產品的信任感與品牌識別度。
This project is a conceptual packaging design for a canine fresh food nutrition brand.
The brand was originally inspired by the need for nutritional support meals for dogs with serious illnesses or post-surgery recovery.
The goal is to provide healthier dietary options for pets while offering convenience for busy pet owners.
The visual identity mainly uses light blue and white tones to communicate a sense of softness, trust, and professionalism.
The logo features a dog wearing a white medical coat, combining a caring personality with a professional image.
The packaging layout adopts a clean and minimal design approach to strengthen brand recognition and create a reassuring product experience.
