益優｜飼料包裝設計
Animal Feed Packaging Design
此作品為傳統產業飼料品牌的包裝概念提案。
原有包裝風格較為單調與傳統，因此在此次設計中，希望透過更年輕化的視覺語言，重新建立品牌在市場上的辨識度與親和力。
包裝以各飼料品項所對應的動物作為主角，運用動物正面形象搭配可愛插畫風格，提升整體視覺記憶點。
同時透過高彩度與亮眼的色彩搭配，增加商品於層架上的吸引力，讓品牌形象更加活潑鮮明。
This project is a conceptual packaging redesign for a traditional animal feed brand.
The original packaging style felt relatively plain and conventional,
so the redesign focused on creating a younger and more approachable brand image through playful visual storytelling.
Each product category features its corresponding animal as the main visual element,
using front-facing character illustrations to create a cute and memorable appearance.
Bright and vibrant color combinations were also applied to enhance shelf visibility and attract consumers’ attention more effectively.
The overall design aims to bring a fresh and energetic identity to a traditionally industrial product category.
