享chill手作甜點｜品牌識別設計
Brand Identity Design
這次在設計logo的過程中，我嘗試把品牌的溫度轉化成更細緻的視覺語言。
靈感來自日常裡那些放慢節奏的片刻，像是麥香、微風，以及停駐的小鳥。
透過字體與符號的交織，讓「享受」與「chill」不只是文字，而是一種可以被感受的狀態。
希望這個標誌在被使用於包裝與貼紙時，能陪伴每一份甜點，傳遞一種輕柔而自在的生活感。
In the process of designing Enjoy Chill Handmade Desserts,
I aimed to translate the brand’s warmth into a more delicate visual language.
The inspiration comes from everyday moments of slowing down—such as the scent of wheat,
a gentle breeze, and a bird at rest. Through the interplay of typography and symbols,
“enjoy” and “chill” become not just words, but an experience that can be felt.
I hope this identity accompanies each handmade dessert and delivers a sense of softness and ease in daily life.
