秋月雅堂｜品牌形象與包裝

Hong Kong-style Brand Identity & Illustrated Packaging Design

此作品為傳統糕餅品牌的概念形象識別與包裝設計。

品牌希望保留老店的經典印象，同時透過新世代的視覺設計語言，重新詮釋傳統糕餅文化。
Logo 以民初女子身穿旗袍的側身形象作為主要識別，搭配港風復古色彩與字體元素，營造懷舊且具有年代感的氛圍。
整體視覺結合香港復古文化與插畫風格，希望呈現經典與潮流並存的品牌形象。
本次共延伸三款包裝設計，透過不同主題的港風插畫與復古配色，讓傳統糕餅除了保有文化感，也更符合現代送禮市場的審美需求。

This project is a conceptual brand identity and packaging design for a traditional pastry brand.

 
The goal of the project was to preserve the nostalgic charm of a classic bakery while reinterpreting traditional pastry culture through a contemporary visual approach.
 

The logo features the side profile of a woman wearing a traditional qipao inspired by early 20th-century fashion.

Combined with retro Hong Kong-style colors and typography, the design creates a nostalgic yet stylish atmosphere.
 

The project includes three packaging variations, each incorporating vintage Hong Kong-inspired illustrations and retro color palettes.

The overall visual direction aims to blend cultural heritage with modern gifting aesthetics, giving traditional pastries a fresh and collectible appearance.

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