邦尼熊家族 | 形象IP設計

Character IP Design

《邦尼熊家族》為一組以台灣黑熊為核心發想的原創 IP 概念設計。

靈感來自高雄曾舉辦的城市吉祥物設計活動,當時在思考角色延伸時,我認為單一角色略顯孤單,因此開始發展屬於邦邦的小夥伴與家族世界觀。

透過不同性格的小熊角色,建立出陪伴、溫暖與成長的故事氛圍,讓角色不只是吉祥物,更能成為具有情感連結的療癒型 IP。
整體視覺以柔和色彩與公仔感造型為核心,期望未來能延伸至繪本、動畫、角色授權與教育內容等方向,讓角色陪伴更多人,也傳遞溫暖與善意。

“Bang Ni Bear Family” is an original IP concept project centered around the Formosan black bear.

The idea was inspired by a city mascot design event once held in Kaohsiung. While developing the concept,
I felt that a single mascot character seemed somewhat lonely, which led to the creation of Bang Bang’s companions and family world-building.

Through a group of bear characters with distinct personalities, the project explores themes of companionship,
warmth, and growth. The goal was to create not just mascots, but emotionally connected healing characters that audiences can relate to.

The visual style combines soft color palettes with designer toy-inspired aesthetics, with future potential for expansion into picture books,
animation, character licensing, and educational storytelling projects.