喜遇｜品牌識別設計
Brand Identity Design
本案為概念性品牌識別設計。
近年來，我發現許多年輕新人開始重新關注傳統婚禮文化，
卻也希望婚禮能擁有更符合當代審美的樣貌。
因此，我以「新中式婚禮」為主題，發想了喜遇這個概念品牌。
在設計過程中，我嘗試從傳統窗花中尋找靈感，將象徵喜慶與團圓的文化元素，
轉化為更簡潔現代的視覺語言。
希望透過這次創作，探索傳統與現代之間的平衡，讓東方婚禮文化能以更輕盈且貼近當代的方式被看見。
In recent years, I’ve noticed a growing interest among younger couples in traditional wedding culture,
while still seeking an aesthetic that feels modern and relevant.
This observation inspired the creation of XIYU, a conceptual brand centered around contemporary Chinese weddings.
Throughout the design process, I explored traditional Chinese window lattice patterns and transformed their symbolic meanings of celebration and unity into a more modern visual language.
This project became an opportunity to explore the balance between heritage and contemporary design,
presenting Eastern wedding culture in a way that feels both timeless and approachable.
