咖啡小鎮 | APP引導頁

App onboarding screen

此作品為APP引導頁的概念設計提案。

以台灣三大咖啡品牌色系為視覺基礎,延伸打造出具有遊戲感的 2.5D 咖啡小鎮場景,構築一個專屬於咖啡文化的微縮世界。

畫面以街區為概念,在充滿咖啡香氣的城市角落中,融入品牌與日常想像,讓使用者彷彿進入一座可以探索的咖啡宇宙。
整體設計希望從引導頁開始,就建立沉浸式的品牌體驗,並傳達「從咖啡小鎮出發,延伸你的咖啡宇宙」的概念。

This project is a conceptual design for an app onboarding screen.

Based on the color palettes of three major coffee brands in Taiwan,
the design creates a playful 2.5D coffee town, forming a miniature world inspired by coffee culture.

The scene is built around a street-like environment,
where everyday moments and brand storytelling blend into a coffee-scented city.
It aims to create an immersive experience, allowing users to feel as if they are entering a discoverable coffee universe.

From the onboarding stage,
the design establishes a strong sense of immersion and conveys the idea
of starting your journey from a “coffee town” and expanding into your own coffee universe.